How Much Does Google Ads Management Cost in Adelaide?

The Google Ads management fee

The management fee pays for the work of running the account: build, optimisation, landing pages and conversion tracking. Flat fees keep the agency’s incentive aligned with yours, because the fee does not rise with your budget. We charge a flat $750+GST per month.

The ad spend

Ad spend is separate and paid directly to Google, in an account you own. Most Adelaide businesses run from around $1,500/mo. Owning the account matters: you keep it, and its history, if you ever change agencies.

Google Ads click costs by industry

Click costs vary by how competitive your industry’s search terms are. In Adelaide, trades run roughly $3-8 per click and professional services roughly $8-25 per click. This is why a fixed “cost per lead” promise is a red flag: an honest operator sets a click-cost range up front rather than a number designed to win the pitch.

What a realistic Adelaide budget looks like

As a worked example, a trades business at $1,500/mo in spend and $5 per click gets roughly 300 clicks a month. What turns those clicks into enquiries is a purpose-built landing page and tight geo-targeting. On an Adelaide roofing client we manage, a roof-replacement page converted at 31.13% at $75.79 per enquiry.

Cost is only half the question. The other half is whether the return justifies it, which comes down to what a job is worth to you and how many enquiries the spend produces. We work through that arithmetic, and the cases where the answer is no, in is Google Ads worth it for a small business.

For our full pricing, see the Google Ads management pricing page, or get a free review of your account and market.